Sunday, 25 April 2010

Questionnaire Results

What gender are you?

60% of the students I asked were male and the rest 40% were female. By viewing this trend, I decided that my magazine will be aimed at the female sector.

How much would you be willing to pay for a magazine?

47% said 2-3 pounds, 43% said 3-5 pounds and only 10% said 5+ pounds.

I guess, as I asked mainly students, they would of course look for the cheaper option as many of them are on budgets. Being realistic, I aimed at setting my magazine price at four pounds. The colored ink, the graphics, the paper and the labor would also be costly and thus, taking that into consideration, I decided to price my magazine at four pounds.

Would you rather prefer an image dominant cover with little text, or more text a fewer pictures?

53% prefer an image dominant magazine and 43% prefer and a text dominant magazine.

Students, being students would definitely go for a visual effect and the statistics clearly suggests that the students I interviewed preferred a more visual effect, thus majority of them selected the ‘image dominant’ option.

What type of music genres do you like to listen to more?

23% said ‘rock’ 3% said country, 30% said funky-pop and 60% said RnB.

Observing this trend, I decided to make a ‘funky pop’ magazine as it had a good number of students listening to that genre.

How often do you purchase a magazine?

Only 20% buy a magazine at a weekly basis, 90% on a monthly basis and 25% never buy a magazine. And thus, I selected the weekly option.

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